New World revamps website to provide omnichannel experience


Foodstuffs New Zealand has built a new website for one of its brands, New World, and says PAK’nSAVE will also launch its own site next month.

Foodstuffs worked with AKQA for the project, which aims to provide an omnichannel experience for customers of these two brands.

“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty,” says David Brem, head of digital, Foodstuffs New Zealand.

“As the most visited digital touchpoint across the Foodstuffs group, acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand.”

Brem says the website creates a link between personalised, inspirational and promotional content to make online transactions, interact with shoppable recipes, articles and shopping list builders.

Brem says this work follows the delivery of e-commerce platforms for New World and PAK’nSAVE earlier this year, making AKQA a key digital partner for Foodstuffs.

Brem explains the new platform was designed to give New World customers an optimised customer experience, designed for what matters to them.


Please enter your comment!
Please enter your name here